Feeling trapped in anxiety?
Transform into the creative CEO energy you want in minutes with...
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The Flow State Formula
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The Flow State Formula is my private podcast where I collaborate with extraordinary entrepreneurs and experts to create unique audio activations designed specifically for high-achieving female business owners who are ready to transform their relationship with stress, anxiety, and creative blocks.
This isn't just another meditation app—it's a scientifically-backed audio experience that combines my 20+ years of professional cello performance with cutting-edge techniques from leading experts in their fields. Each episode is a carefully crafted collaboration that uses the power of music and guided voice work to literally rewire your brain for success.
Every activation is designed to move you from chaos to clarity, from anxiety to excitement, and from survival mode to your next level of expansion. These aren't generic meditations—they're precision-crafted tools born from real collaborations with experts who understand the unique challenges of entrepreneurship.
This is for you if:
You're a driven entrepreneur who experiences anxiety or overwhelm when it's time to take action on your biggest ideas. You know you have incredible potential, but stress and perfectionism keep you playing small. You're ready to stop white-knuckling your way to success and instead create from a place of flow, confidence, and authentic power.
From Anxiety to Excitement | Ep. 1
A Guided Music & Voice Activation for Entrepreneurs | A private concert curated just for you.
Released March 16, 2025
🎼 This Episode:
A creation combining my business coaching and cello mastery with music therapy principles, featuring a collaboration with master cellist Mari Coetzee (my sister and business partner) to guide you through an emotional transformation using the scientifically-proven Iso Principle. This activation features carefully selected classical pieces that mirror and shift your emotional state in real-time.
🎶 Program Order:
- Carter Figment (Anxiety)
- Fauré - After a Dream (Depression)
- Tchaikovsky (Peace)
- Bach - 6th Suite Prelude (Excitement)
🧠 Your brain is wired for music. It can shift your emotional state faster than exercise, meditation, or even massage—in just 90 seconds. This track is designed to move you from overwhelm into inspiration using the Iso Principle—a technique that gradually transitions your emotions through carefully chosen music.
🎯 One Way to Use This Track (but feel free to be creative!)
You're deep in a work session, but stress and anxiety are creeping in. Instead of pushing through, take a 10-minute walk with this track playing. Let the music do the work. By the end, you'll return ready to take action on your next big idea.
🔥 What You'll Experience:
- Start by fully feeling the chaos of anxiety (Carter Figment)
- Shift into gentle reflection & understanding (After a Dream)
- Move into a state of calm & gratitude (Tchaikovsky)
- End with a renewed sense of excitement & energy (Bach Suite 6)
Expand Into Your Next Level | Ep. 2
A Guided Expansion Activation
Released July 7, 2025
🤝 This Collaboration:
Guest Expert: Dr. Jen Bourgeois - Nervous System Optimization Specialist & Fellow of the American Institute of Stress
In this powerful episode, I collaborated with Dr. Jen to create an activation that combines her expertise in nervous system regulation with my musical approach to transformation. Together, we guide you through a journey of expanding into your next level self.
Have you ever imagined the woman you want to become… the entrepreneur who is sure of her steps, who is free and confident in her abilities? Have you ever felt like that version of you was far away and inaccessible? There really is a way to become her today.
This collaboration will lead you through a journey of expanding into your next level, becoming the woman who can hold more, do more and most importantly, BE more. The words and music have been carefully chosen to reflect the potential waiting to be released in you.
As you listen, you will hear 3 layers of cellos interwoven together to activate the most creative and hope filled parts of your brain, literally changing your brain cells to expand into this next level.
🎼 Featured Music:
"Spiegel im Spiegel" (Mirror in the Mirror) - A composition by Estonian composer Arvo Pärt, written in 1978. Known for its minimalist, meditative, and elegiac quality, often described as evoking a sense of calm and timelessness.
Imagine looking into a mirror, seeing who you are now, and then holding up the mirror of who you want to become… By the end the two mirrors have meshed into one and you have become the woman you were always meant to be.
Meet Your Collaborator: Dr. Jen Bourgeois
Nervous System Optimization Specialist & Stress Mastery Expert
Widely recognized as a trailblazer in the next era of female leadership, Dr. Jen's proprietary approach to nervous system optimization is trusted by impact-driven women who are done white-knuckling their way to success. With 20 years of experience in the health and wellness industry, she's a Fellow of the American Institute of Stress and her work has been featured in Forbes, Fox News, ABC News, and dozens of top-ranked podcasts.
CLICK HERE to find out more about Dr. Jen!
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MEET YOUR HOST
Ine-Wilme Coetzee
Professional Cellist, Business Coach & High-Performance Expert
I help high achieving entrepreneurs take bold action on their breakthrough ideas—even when life is beautifully chaotic.
Bringing 20+ years of professional cello performance into my business coaching, my goal for you is that you see, appreciate and finally take action on your biggest ideas in the same way musicians practice, prepare, and then trust themselves on stage. The same principle applies to entrepreneurship: you already know enough—you just need to become the kind of person who moves when opportunity strikes.
My clients say I am the rocket fuel to the rocket they already want to build and I am on a mission for female entrepreneurs to build the businesses of their vision boards, without sacrificing what matters most to them.
The Flow State Formula is where I bring together my unique background with leading experts to create transformational experiences that you can't find anywhere else.
The Musical Foundation
Every piece of music in The Flow State Formula is crafted in collaboration with my sister and business partner, Mari Coetzee as a cello duo. You will hear layers of our cello sound creating a landscape of emotions to enhance & move you at a 10x level.

About Cello Experiences
As professional cellist sisters, we perform at entrepreneurial events, conferences, and client experiences to bring them to the next level of refinement and luxury. Our mission is simple: move the audience with emotions that allow them to retain the information being taught and inspire them into action. The exact frequency of the cello allows people to take action on buying offers 56% faster, retain information 70% longer and most importantly, remember that feeling of exhilaration and excitement about their businesses that you desire to bring to your events. Through Cello Experiences, we've discovered that music doesn't just enhance events—it transforms them into unforgettable experiences that drive real business results.
The same excellence and artistry we bring to live performances is woven into every musical selection for The Flow State Formula to give you a taste of what the music can bring to your event.

Mari Coetzee
PROFESSIONAL CELLIST & MUSICAL COLLABORATOR
Juilliard-trained cellist included in CBC Music's 30 Top Canadian Classical Musicians under 30. Mari has performed at Carnegie Hall, as soloist with the Edmonton Symphony Orchestra, and across the USA, Canada, France, Switzerland, and South Africa. Her versatility spans from Renaissance and Baroque to contemporary works, bringing both classical excellence and innovative artistry to our musical collaborations.
"The cello is my voice, my song without words. It reveals my deepest thoughts and feelings in a way that nothing else can."
🎼 Our Musical Partnership
While I lead the vision and creation of The Flow State Formula, every musical element is a true collaboration. Mari's exceptional artistry and deep understanding of how music moves the soul ensures that each activation reaches its full transformational potential. Together, we've created something that honors both the science of sound healing and the art of world-class performance.



