SERVICES
GENIUS ZONE BUSINESS COACHING
I'm Ine-Wilme Coetzee, a professional cellist & business coach who specializes in helping overwhelmed entrepreneurs trust their breakthrough ideas and take bold action—fast.
My own genius zone: Transforming overwhelmed idea-hoarders into confident innovators who see opportunities and move immediately. I combine performance psychology, neuroscience and systems thinking to help you trust your instincts, eliminate resistance, and implement breakthrough ideas at the speed of inspiration.
What this means for you: You'll finally know which idea deserves your attention, when to work on it (based on your energy), and how to execute without burning out. No more analysis paralysis. No more keeping brilliant concepts "safe" in your notes app. Just clear systems that honor how your creative brain actually works.
START HERE →Dream Catalyst Challenge
Where Your Walk & Shower Ideas Can Finally Come to Life
This isn't just another course or freebie. This is where entrepreneurs who've been circling their breakthrough idea for months (or years) finally get the clarity and courage to move. You'll walk away knowing exactly which idea deserves your attention, why you've been avoiding it, and what your next 8 weeks need to look like to bring it into the world.
WHO THIS IS FOR: You've tried every free training and feel burned by how much information you've consumed without seeing results. You plan elaborate launch strategies but get paralyzed when it's time to hit "publish." You watch other entrepreneurs' success stories and think "Why not me? What am I missing?" You're tired of being a deadline adjuster, constantly moving your own goalposts because nothing feels "ready enough."
You're a sophisticated woman building a sophisticated business, but you've been using beginner strategies and wondering why you're not getting expert results. You believe the details matter—from your morning latte to your business strategy, everything should feel intentional and beautiful. You're not interested in "good enough." You want excellence in everything you create.
WHAT HAPPENS INSIDE:
- Day 1: Catalyze Your Dream – We identify the breakthrough idea that's been keeping you up at night and why it's the ONE that deserves your focus right now. You’ll also learn the 3 secrets to feeling free to take action fast!
- Day 2: Resistance Removal Q&A – We remove the internal blocks (perfectionism, fear, comparison) and external obstacles keeping you stuck
- 1 week of Slack Community Access: Connect with other action-taking entrepreneurs who are done with "someday" and ready for "now" for the week of the challenge.
THE REAL TRANSFORMATION: You'll go from "I have read 47 business books but still feel lost" to "I know exactly what I'm building, when I'm building it and why." From screenshotting inspiring quotes to actually implementing them. From feeling like you're behind to knowing you're exactly where you need to be, with a plan that actually fits your brain, your energy, and your life.
JOIN THE CHALLENGE →Innovation Incubator
The Container Where Ideas Become Income
This 8-week experience is for entrepreneurs who are done with the endless research phase and ready to build something real. Inside the Innovation Incubator, you don't just get accountability—you get traction. You don't just get information—you get momentum. You walk away with a business that reflects your genius zone, supports your life, and builds revenue in a way that feels like you.
WHO THIS IS FOR: You've invested thousands in courses and programs, downloaded all the freebies, but you're still stuck. What you need now isn't more learning—it's bold action, execution, and a coach who believes in your ideas more than you do right now.
Maybe you want to quit your teaching job of 20 years (like one client) and finally have the mental and emotional freedom you desire. Or maybe you want a business that runs without you, or you want to dive deep into coaching and feel fear about selling your new offer. You're tired of coaching for free (or practically for free!) and ready to break the barrier that's keeping you from getting paid for what you do so well.
WHAT'S INCLUDED:
- Weekly Group Coaching Calls: Get real-time coaching on your actual ideas, copy, and sales strategies—not generic advice
- Innovation Framework Library: Proven systems for taking ideas from notes app to revenue, customized for your specific goal (launching a course, writing a book, building a funnel, creating content systems, etc.)
- Chronotype Optimization: Work with your natural energy rhythms instead of fighting them—discover when to create, when to sell, when to rest
- VIP Upgrade Available: Daily 1:1 coaching via private Voxer for real-time decision making and momentum
- Guest Expert Sessions: Nervous system regulation, storytelling mastery, sales psychology—everything you need for sustainable success
- Templates & Resources: Sales pages, email sequences, content calendars—all the assets to support your specific goal
THE TRANSFORMATION: Clients consistently tell me: "You believe in me more than I even do and that makes me believe in myself." This is where you stop being the entrepreneur who has great ideas and start being the one who executes them. Where you go from feeling like you're behind to knowing you're building something meaningful. Where your business finally feels like the creative expression it was meant to be, not a source of constant stress.
RECENT CLIENT WINS:
- Madeline went from scattered and stressed to writing a complete book in 4 weeks (during her busiest coaching season)
- Julia launched her YouTube channel in 48 hours and built a complete Kajabi funnel in under 2 weeks
- Ismenia went from 7 years of social media silence to posting daily with confidence and getting more sales conversations than ever before (PS yes, even hopping on sales calls with ease)
- One client (who has asked to remain anonymous for now!) was approached by a major book publishing company just weeks after completing the program
- Michelle, after finally stepping into her genius zone after 2 decades of business, coached someone on past childhood pain which resulted in them creating $100K in sales.
It all started with stepping into their genius zone unapologetically and taking bold action.
APPLY FOR INNOVATION INCUBATOR →
SERVICE THREE
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GET STARTED →
THE PROCESS
How it Works
How Working Together Actually Feels
First: We Get Clear on YOU
Before we dive into strategy, we discover your genius zone (so you know WHAT to focus on), your chronotype (so we know WHEN you work best), and the one goal that will move the needle most over the next 8 weeks. This isn't about following someone else's blueprint—it's about honoring who you are and how you work best.
Second: We Tailor Everything to Your Goal
If you're launching a webinar, we zoom in on messaging, sales psychology, and 1-to-many strategy. Writing a book? We lock in your innovation habits, idea capturing systems, and help you conquer resistance. Starting from scratch? We focus on offer creation, content strategy, warm outreach, and building a simple funnel that actually converts.
Third: You Execute with Support
You'll show up to our calls with your giant coffee cup (just like I do with my Stanley tumbler), and share your win of the week and your question/area of struggle right now. (P.S. your questions will give me more energy than anything else I do that day. This is my favourite part) We'll map out everything and everything from your next webinar strategy, a brand new offer, pricing, role play a sales conversation (I’m GUIDE Sales Method Certified).
What Makes This Different:
I don't just give you frameworks—I help you trust your instincts again. I don't just teach strategy—I help you become the kind of person who naturally takes bold action when opportunities arise. Most importantly, I believe in your ideas when you don't, and I'll keep believing until you catch up.
LET’S DO THIS!
Ready to stop playing small and start playing like the confident entrepreneur you know you're capable of being?
The Dream Catalyst Challenge runs monthly and is where transformation begins. You'll experience my approach firsthand, get clarity on your biggest opportunity, and walk away with a plan that actually excites you instead of overwhelming you.
If you've been waiting for permission to trust that adrenaline rush when breakthrough ideas hit, consider this your permission slip.
JOIN THE NEXT CHALLENGE →WANT TO EXPERIENCE MY FREE CONTENT FIRST?
Unlock Your Genius Zone
My YouTube channel and weekly newsletter is where I share the real behind-the-scenes of building a business from your genius zone. You'll get strategies for turning creative chaos into profitable clarity, plus the mindset shifts that help you trust your ideas enough to act on them.
This isn't generic business advice. It's neuroscience-backed execution strategies, performance psychology for entrepreneurs, and systems thinking that honors how creative brains actually work.
New Video Released Weekly!
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