A letter from Mari Coetzee, MM · Juilliard School
"I was walking down the hallway of the 4th floor of the Juilliard School — where the practice rooms were. A cacophony of sound met me around every corner. Dozens of musicians grinding away, hashing out difficult passages, trying to make the music come to life."
Sometimes it was inspiring. Mostly, it was suffocating.
My colleagues and I admitted quietly to each other that we often felt discouraged. We'd hear pieces we were working on ourselves. Cellists stacked against each other, everyone playing the same concerto for the same competitions. It felt like there was room for only one at the top.
Playing the same notes as dozens of the world's most gifted cellists should have been energizing. Instead, it produced the opposite. No matter how hard I worked, it felt like nothing would ever be enough to rival the near-perfect technical execution all around me.
"It wasn't until I found a hidden gem in advanced music theory classes that everything changed. Surrounded by conductors and composers — musicians who approached music as art, not sport — I discovered a completely different way in."
Diving into the contrapuntal fabric of Bach, Brahms, and Chopin, I stopped trying to be the best and became a treasure-hunter. Decoding the hidden messages in a score. Finding the love, struggle, and shared humanity that composers had buried there centuries ago.
Practice took on a new meaning. I might still be playing the same concerto as 29 other cellists. But my interpretation had become as unique as my fingerprint. By diving into the DNA of the composers, I found my own inner voice — and started experiencing the satisfying journey of an artist who uses the score to go beyond the score.
In this 9-week program, I will take you on the same journey.
A 9-Week Intensive for Pre-Professional Cellists
Stop Playing Beautiful Notes.
Start Telling Stories.
The Artistic Voice Mastermind gives you the frameworks, practice strategies, and hands-on coaching to develop a distinct musical identity — and get there in a fraction of the usual time.
9 Weeks · 63 Days3 Touchpoints Per Week · Paid Work-Study Included
Who This Is For
You're ready for this if any of these are true
- You're an undergraduate or master's-level cellist preparing for a professional career
- You compete in competitions or have major recitals on the horizon
- You want to build a teaching practice that is genuinely inspiring and method-driven
- You perform solo, chamber, or orchestral repertoire at a high level
- Your teacher shapes your phrasing for you — and you want the instincts to do it yourself
- You spend a year on a major work when you know there has to be a better way
Meet the Artists
Ine-Wilme Coetzee
Professional Cellist, Business Coach & High-Performance Expert
I help high achieving entrepreneurs take bold action on their breakthrough ideas—even when life is beautifully chaotic.
Bringing 20+ years of professional cello performance into my business coaching, my goal for you is that you see, appreciate and finally take action on your biggest ideas in the same way musicians practice, prepare, and then trust themselves on stage. The same principle applies to entrepreneurship: you already know enough—you just need to become the kind of person who moves when opportunity strikes.
My clients say I am the rocket fuel to the rocket they already want to build and I am on a mission for female entrepreneurs to build the businesses of their vision boards, without sacrificing what matters most to them.
The Flow State Formula is where I bring together my unique background with leading experts to create transformational experiences that you can't find anywhere else.
Mari Coetzee
PROFESSIONAL CELLIST & MUSICAL COLLABORATOR
Juilliard-trained cellist included in CBC Music's 30 Top Canadian Classical Musicians under 30. Mari has performed at Carnegie Hall, as soloist with the Edmonton Symphony Orchestra, and across the USA, Canada, France, Switzerland, and South Africa. Her versatility spans from Renaissance and Baroque to contemporary works, bringing both classical excellence and innovative artistry to our musical collaborations.
"The cello is my voice, my song without words. It reveals my deepest thoughts and feelings in a way that nothing else can."
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